Survey Writing/Checking

APEX Survey Features

1. Every APEX survey aims to: have clear, agreed-upon objectives that will direct actionable insights in the analysis phase.
2. Additionally, it's important to "behavioralize" questions, encouraging respondents to react to a situation rather than just providing a rating scale response.
3. Keeping the survey brief is crucial; our experience shows that focused surveys yield better responses and insights.
4. Lastly, generate "convergent validity" by utilizing more than one type of question to effectively gauge respondent attitudes and behaviors, which is essential for comprehensive data analysis.