Survey Writing/Checking (See Example Below)

This survey shows an example of a Wave 1 ATU survey for a recently-launched rare disease therapy.  Recognizing the challenges of a new therapy to gain traction, the survey blends traditional awareness, trial and utilization question batteries with new product assessment questions since the survey may be the first time that many respondents see anything about the recent launch.

The survey also attempts to incorporate a behavioral approach throughout, having respondents react to situations and scenarios rather than always have them provide a rating.

  Examples include:

1. Max-Diff exercises for treatment decision-making importance and for perceived therapy performance

2. Patient chart exercises

3. 100-point allocation exercises to indicate relative importance or preference on various topics