APEX Product Life Cycle Experience

Examples of past marketing contexts where APEX has applied effective market research methodologies include:

• Identifying opportunities for products very early in the product lifecycle

• Optimizing products during the product development phase

• Baselining a market before launching your product

• Tracking how your product is perceived and used by customers after launch

• Monitoring customer awareness, retention after launch

• Tracking perception of messages for your product after launch

• Identifying positioning and messaging opportunities for a brand that has been on the market for a few years and needs a refresh